Creative Direction & Design
Finding a way to differentiate in an unbelievably competitive landscape, the Shutterfly rebrand sought to elevate its brand not by telling you what you should celebrate, but rather, expressing the idea that "every day can be a special one". With an updated identity, color palette, website, photo strategy and packaging, Shutterfly's new brand expression helped customers find better ways to tell their story through memories and nostalgia.
Hand lettered and screened bottle for high-end, limited run Napa Valley Cabernet.
A collection of published dentities and marks: