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The Qlik Brand

QLIK BRAND EXPRESSION AND CAMPAIGN DEVELOPMENT

Qlik wanted to reintroduce themselves to the world, as a global leader in enterprise analytics. With visuals still rooted in their origins as a quirky upstart, the expression evolved around elevating their message to highlight what their technology can do. That meant connecting with the aspirations and emotions of the people who use their products - through discovery and transformation.

Work includes brand strategy, visual expression, tone of voice, brand training and campaign development.

QLIK BRAND EXPRESSION AND CAMPAIGN DEVELOPMENT OVERVIEW

The line between brand evolution and revolution is quite thin. By this reintroduction of the Qlik brand to the world as a global leader in enterprise analytics - we did both.

Work includes brand strategy, visual expression, tone of voice, brand training and campaign development. Account Director:A.Merritt / PM:M.Boswell / Brand Strategist:R. Ivory / Creative Director: S. Correja / Designers: V.Jeschke, S.Correja