Shutterfly Family of Brands Redesign
       
     
 Work includes all touchpoints including environment, digital and mobile, packaging and print.
       
     
Shutterfly Inc. Brand
       
     
 The Shutterfly Inc. brand focused on elevating the “internal brand” while the consumer-facing brands worked together to provide clear differentiators in a crowded digital printing space.
       
     
Shutterfly Inc. Environments
       
     
Shutterfly Logo Redesign
       
     
Shutterfly Mobile
       
     
SflyRefresh_2012-13 copy.jpg
       
     
SflyRefresh_2012-14.jpg
       
     
Shutterfly Style Guide
       
     
Groovebook
       
     
groovebook1.jpg
       
     
TinyPrints Style Guide
       
     
tp.styleguidespread1_3_combo2.jpg
       
     
Wedding Paper Divas
       
     
WPDad1_white_and.jpg
       
     
Shutterfly Family of Brands Redesign
       
     
Shutterfly Family of Brands Redesign

Articulated brand architecture and expression for Shutterfly Inc. and it’s family of brands, including Shutterfly, Tiny Prints, Wedding Paper Divas and GrooveBook.

 Work includes all touchpoints including environment, digital and mobile, packaging and print.
       
     

Work includes all touchpoints including environment, digital and mobile, packaging and print.

Shutterfly Inc. Brand
       
     
Shutterfly Inc. Brand

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

 The Shutterfly Inc. brand focused on elevating the “internal brand” while the consumer-facing brands worked together to provide clear differentiators in a crowded digital printing space.
       
     

The Shutterfly Inc. brand focused on elevating the “internal brand” while the consumer-facing brands worked together to provide clear differentiators in a crowded digital printing space.

Shutterfly Inc. Environments
       
     
Shutterfly Inc. Environments

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

Shutterfly Logo Redesign
       
     
Shutterfly Logo Redesign

Custom letters all formed from the letter "you", within a contained orange box to evoke the same emotional connection customers expressed when seeing the Shutterfly orange box at their doorstep.

Shutterfly Mobile
       
     
Shutterfly Mobile

Brand/UX work ranging from iPod Photobook creation to purchasing photo gifts directly from your iPhone or Android.

SflyRefresh_2012-13 copy.jpg
       
     
SflyRefresh_2012-14.jpg
       
     
Shutterfly Style Guide
       
     
Shutterfly Style Guide
Groovebook
       
     
Groovebook

Part of the Shutterfly Inc. mobile strategy, Groovebook was the first major acquisition from the show "Shark Tank".  Work included rebrand and mobile app redesign.

groovebook1.jpg
       
     
TinyPrints Style Guide
       
     
TinyPrints Style Guide
tp.styleguidespread1_3_combo2.jpg
       
     
Wedding Paper Divas
       
     
Wedding Paper Divas

Rebrand includes photography, voice and tone and campaign development.

WPDad1_white_and.jpg