Shutterfly Family of Brands Redesign
Articulated brand architecture and expression for Shutterfly Inc. and it’s family of brands, including Shutterfly, Tiny Prints, Wedding Paper Divas and GrooveBook.
Work includes all touchpoints including environment, digital and mobile, packaging and print.
Shutterfly Inc. Brand
Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.
The Shutterfly Inc. brand focused on elevating the “internal brand” while the consumer-facing brands worked together to provide clear differentiators in a crowded digital printing space.
Shutterfly Inc. Environments
Shutterfly Logo Redesign
Custom letters all formed from the letter "you", within a contained orange box to evoke the same emotional connection customers expressed when seeing the Shutterfly orange box at their doorstep.
Shutterfly Style Guide
Part of the Shutterfly Inc. mobile strategy, Groovebook was the first major acquisition from the show "Shark Tank". Work included rebrand and mobile app redesign.
TinyPrints Style Guide
Wedding Paper Divas
Rebrand includes photography, voice and tone and campaign development.