Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

 

Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand- Site Refresh
Shutterfly Rebrand- Site Refresh

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly, Inc. Rebrand
Shutterfly, Inc. Rebrand

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

Shutterfly, Inc. Rebrand
Shutterfly, Inc. Rebrand

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

Shutterfly, Inc. Rebrand - Environmental Design
Shutterfly, Inc. Rebrand - Environmental Design

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

 

Office design (Santa Clara).   In partnership with Genlser SF.

Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand - Brand and Style Guide
Shutterfly Rebrand- Site Refresh
Shutterfly, Inc. Rebrand
Shutterfly, Inc. Rebrand
Shutterfly, Inc. Rebrand - Environmental Design
Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

 

Shutterfly Rebrand - Brand and Style Guide

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly Rebrand- Site Refresh

When Shutterfly was founded in 1999, the company was all about digital prints; more than a decade later, it’s evolved into a business that’s about more than photography. With the development of photo books, personalized cards, photo gifts, home decor and share sites, the company realized it was now in the business of people’s memories and stories. It needed a brand identity to match the company’s mission and values. 

 

Shutterfly put a stake in the ground about what it truly stood for; what emerged is “Your life’s stories. Your way.” This idea of transforming memories into something to be enjoyed and celebrated required a new look and a new voice. The brand refresh began with a new logo, a new creative strategy and a new way of talking to customer and from the Shutterfly ignite color emerged and a new brand book, website and packaging. 

 

The new brand expression is soulful, helpful and imaginative. It’s a modern, energetic look with marketing collateral that reflects the company’s commitment to innovation and the creative strategy placed the focus on the customer’s memories and stories.

Shutterfly, Inc. Rebrand

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

Shutterfly, Inc. Rebrand

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

Shutterfly, Inc. Rebrand - Environmental Design

To coincide with an evolution of it's family of consumer brands, Shutterfly, INc. need to reestablish a presence among its customers- employees, both current and prospective.  

 

The idea of "one company" - using the circle as this metaphor - encompasses a core values, beliefs and corporate culture that fosters teamwork, innovation and balance.

 

Office design (Santa Clara).   In partnership with Genlser SF.

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