VASCO MORELLI
Shutterfly Family of Brands Redesign

Sfly Inc.

Good things come in orange packages.  In Shutterfly Inc.'s case, they also come in other colors as well.  Upon an acquisition phase where Shutterfly went from a sole consumer brand to a larger family of relatively similar products, it quickly became apparent that clarity of differentiators was a necessity not only for outward-facing consumers, but within the organization as well.  From brand platform and architecture, to ditigatl, packaging, print and CRM, each brand needed to stand on its own while effectively presenting itself as a key member of the "family of brands"- giving customers a reason to use products and services through all phases of life.

Shutterfly Family of Brands Redesign

Shutterfly Family of Brands Redesign

 

Brand architecture and redesign for Shutterfly Inc.'s family of brands. 

Shutterfly Inc. Brand Architecture

Shutterfly Inc. Brand Architecture

Becoming a family of brands means not only distinct differentiators in product offerings, but also means more emphasis in clarity within the organization itself.

Shutterfly Inc. Brand

Shutterfly Inc. Brand

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

Shutterfly Inc. Brand

Shutterfly Inc. Brand

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

Shutterfly Inc. Brand

Shutterfly Inc. Brand

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

Shutterfly Inc. Environments

Shutterfly Inc. Environments

Imagery, identity and environment design were only a few of many touchpoints that needed a clear point of view and expression.

Shutterfly Logo Redesign

Shutterfly Logo Redesign

Custom letters all formed from the letter "you", within a contained orange box to evoke the same emotional connection customers expressed when seeing the Shutterfly orange box at their doorstep.

Shutterfly Mobile

Shutterfly Mobile

Brand/UX work ranging from iPod Photobook creation to purchasing photo gifts directly from your iPhone or Android.

Shutterfly Packaging/Tagline

Shutterfly Packaging/Tagline

SflyRefresh_2012-14.jpg
Shutterfly Style Guide

Shutterfly Style Guide

Groovebook

Groovebook

Part of the Shutterfly Inc. mobile strategy, Groovebook was the first major acquisition from the show "Shark Tank".  Work included rebrand and mobile app redesign.

groovebook1.jpg
TinyPrints Style Guide

TinyPrints Style Guide

tp.styleguidespread1_3_combo2.jpg
Wedding Paper Divas

Wedding Paper Divas

Rebrand includes photography, voice and tone and campaign development.

Wedding Paper Divas

Wedding Paper Divas

Rebrand includes photography, voice and tone and campaign development.